Lead your business with effective competitive intelligence. This course teaches you how to monitor competitors' strategies, products, and market activities to make data-informed decisions about your product development, marketing, pricing, and investments.
Learn to identify key competitors, prioritize threats, and utilize published sources such as news, patents, and scientific publications. Discover AI-powered tools for automated monitoring to enhance speed and accuracy. By the end of this course, you'll have a solid understanding of how to harness competitive intelligence, ensuring that your organization can respond to market changes with agility and confidence.
